If you want to appear in LLM output for a subset of queries in a domain, your content or product needs authority there. Authority is built two ways: through content and through references (backlinks). Backlinks matter less for LLM output directly, but AI agents use search tools — sometimes Google or Bing — to retrieve results, so they still play a role in SEO / LLMO.
Say you go for both. You then need to know what structure your content (and backlinks) should have for an LLM to treat your resource as authoritative. The simplest approach: ask the model what it considers important when discussing the domain. Cover those topics, connect them in innovative ways, and introduce related original ideas, and the model is likely to read your resource as high quality.
For example, to study the domain of topical authority, use the AI graph generator with the request “topical authority”. It produces a knowledge graph showing how an LLM (Claude in this case) sees the domain:
The main topical clusters here are:
- Authority Metrics (Google metrics, domain authority, topical authority)
- Link Structure (content hubs, internal linking)
- SEO Dynamics (meta tags, backlinks)
- Content Alignment (content strategy, semantic relevance)
To be authoritative for this domain, your content must talk about all of these topics and concepts.
Both InfraNodus and KeywordGraph can also generate a topical outline — an AI summary of each cluster — that adds detail you can pull into your content:
It is even better to organize your content structure — and the links between pages — to follow this topical structure. If the main landing is the “Topical Authority” page, it links to hub pages for each cluster, which in turn link to detailed spoke pages covering aspects of that subtopic.
There are also latent topical clusters:
- Coverage Gaps
- Traffic Goals
- Engagement Quality
Use these for extra subsections, and emphasize them: they are usually new, trending, or underrepresented, so an LLM may ingest content that elaborates on them because its own training data is thin there.
The approach gets more powerful with internal linking or backlink structure where the links appear in context relevant to your target domain. The easiest way is to link your hub / spoke pages to replicate the graph structure. A costlier route is link building that positions each cluster of pages in relevant contexts on higher-authority external sites.
At this point a preliminary content structure is enough — you do not need to write the content yet, because the next steps augment it with analysis of existing search results. Copy the topic names and descriptions to your Project Notes for later.