The cluster view from Step 1.1 tells you which topics to cover. The entity ontology goes a layer deeper: it extracts the entities the model associates with your topic and the relationships between them. It is a very useful way to understand a domain.
The entity ontology for 'topical authority' — concepts and the relationships the model draws between them.
Here you can see that “topical authority” relates to “content silos”, “content farms”, and “trustworthiness” — a more nuanced read of what content should focus on to gain authority in the field, and what to avoid (we are going slightly meta with the example). The relationships, not just the nodes, are the payload: they tell you which concepts to put next to each other on the page.
